Key Elements That You NEED On Your Website
Your homepage is the landing page for your website, so you should treat like one.
While you might not directly be selling a product, you should be selling the idea of yourself/brand.
You should have:
> some kind of claim
> stats
> CTA’s to other pages
> a soothing design/theme
Learn how to convey your brand’s vision and goals.
People are attracted to other people that know what they’re doing.
Those that are confident in the decisions they make and stand up for their beliefs.
You should be doing the same thing for your site/page.
Show direction.
The best brands also have a sense of community.
“Join a group of people that are all working towards a better future”
Someone shouldn’t be buying your product or clicking a follow button, they should be leveling up their life.
It’s your job to communicate that.
Professionalism is also very important.
I don’t follow many 15 year olds on twitter, but if they know what they’re doing and didn’t draw their header, why wouldn’t I follow them?
First impressions are big on twitter and your website.
Make it count with:
> claims
> stats
> etc.
You want to display your experience as well.
Numbers and statistics are perfect for this.
Putting things like:
> 15+ years in sales
> 100+ landing pages made
> $200,000 in sales over two years
People want to know that you know what you’re doing.
It’s your job to convey that.
Now for your about section.
You NEED to explain these things:
> what your brand/website’s goal is
> something hopeful or inspiring is always helpful
> a couple of sentences on your experience in your field/niche
> what makes you stand out from your competition?
Having a contact form is also really good.
If people have any questions or want to get involved somehow, they should have a way to do it.
By adding one it also conveys the sense that you care what others think and that you want to help.
Add all of these components into your website’s purpose and, BANG, you have a great site.